Billboard Advertising FAQ: Answers to Common Questions

If you’re considering billboard advertising, you probably have questions. From pricing and campaign length to artwork requirements and digital billboard scheduling, we’ve compiled answers to the questions we hear most often. Whether you’re launching your first campaign or expanding into new markets, Robinson Outdoor is here to help you make informed advertising decisions.

Getting Started with Billboards

What types of businesses advertise on billboards? Billboard advertising is a great marketing solution for businesses of all sizes and industries. At Robinson Outdoor, we work with restaurants, healthcare providers, automotive dealerships, financial institutions, retailers, roofing and building contractors, schools, churches, tourism organizations, manufacturers, and national brands. Whether you’re promoting a grand opening, hiring employees, advertising a special event, or building long-term brand awareness, digital billboard advertising offers a flexible and highly visible way to reach thousands of potential customers every day.

Why choose digital billboard advertising? Digital billboard advertising allows businesses to deliver eye-catching messages to large audiences while enjoying the flexibility to update artwork throughout their campaign. Digital billboards provide visibility 24 hours a day and can display multiple ads on a rotating schedule. Digital billboards also make it easy to promote seasonal offers, holiday specials, hiring campaigns, community events, or time-sensitive promotions.

How quickly can my billboard campaign go live?

• Our standard turnaround time for new billboard campaigns is approximately 10 business days from the time a signed contract and any required artwork or information are received. However, if you have a time-sensitive promotion, grand opening, or special event, we’ll do everything we can to launch your campaign as quickly as possible.
• For existing Robinson Outdoor customers, our design team typically provides an initial proof within two business days of receiving a design request. Once your artwork is approved, your digital billboard campaign can often be scheduled and begin within 30 minutes, depending on your requested start time.

What areas does Robinson Outdoor serve? Robinson Outdoor proudly serves businesses throughout Missouri, Illinois, Kentucky, Indiana, Iowa, Ohio, Tennessee, Georgia and Arkansas. With more than 259 digital billboard faces across 82 communities, we help local, regional, and national advertisers reach millions of travelers each week. Whether you’re looking to advertise in one city or coordinate a multi-market campaign across several states, our experienced team can help develop a strategy that fits your goals and budget.

 

Pricing & Campaigns

How much does billboard advertising cost? Billboard advertising costs vary depending on the market, billboard location, campaign length, and the number of billboards included in your campaign. Robinson Outdoor offers advertising options designed to fit a wide range of budgets, making billboard advertising accessible for both small businesses and larger regional advertisers. Contact us for a customized proposal based on your target audience, marketing goals, and desired locations.

Can I advertise on multiple billboards? Absolutely. Many businesses choose to advertise on multiple billboards to increase brand awareness and reach customers throughout a larger geographic area. Robinson Outdoor can help you build a customized campaign across multiple cities, regions, or even several states, ensuring your message reaches the right audience wherever they travel.

How long should my billboard campaign run? Consistency is one of the biggest factors in successful billboard advertising. While short-term campaigns are ideal for special events or promotions, many businesses benefit from running billboard advertising year-round to build lasting brand recognition. Our team can recommend a campaign length based on your goals, budget, and advertising objectives.

Can I change my billboard artwork during my campaign? Yes. One of the biggest advantages of digital billboard advertising is flexibility. You can update your artwork during your campaign to promote seasonal sales, hiring opportunities, community events, holiday messages, or new products and services. Our team makes updating your creative quick and easy.

Digital Billboard Advertising

How long is each ad displayed? Each Robinson Outdoor digital billboard advertisement is displayed for approximately 8 seconds before rotating to the next advertiser. This display time follows industry standards while providing enough time for drivers to clearly read and remember your message.

How often will my ad appear? Your billboard ad will appear multiple times each hour as part of a rotating schedule with other advertisers. This consistent rotation helps reinforce your message throughout the day while reaching drivers during different commuting times.

Can I schedule different ads for different times of day? Yes. Digital billboard technology allows advertisers to schedule different messages throughout the day. For example, a restaurant might promote breakfast in the morning. Or promote a daily lunch special specific days of the week. This scheduling is called “dayparting” and helps deliver more relevant advertising to your audience.

Can I advertise holiday promotions or special events? Absolutely. Digital billboard advertising is perfect for holiday promotions, community events, grand openings, fundraisers, concerts, hiring campaigns, and limited-time sales. Since artwork can be updated quickly, it’s easy to keep your advertising timely and relevant throughout the year.

Design

Does Robinson Outdoor provide billboard design services? Yes. Our experienced design team creates professional billboard artwork designed specifically for outdoor advertising. We focus on clean layouts, bold typography, strong visual hierarchy, and memorable messaging that can be understood in just a few seconds. Whether you have a complete concept or need help developing one, we’ll work with you to create advertising that gets noticed.

If I’m providing the artwork, what file types and dimensions do I need? Robinson Outdoor accepts high-resolution artwork in several common file formats, including Adobe Illustrator (.AI), Adobe Photoshop (.PSD), EPS, PDF, JPG, and PNG. The color mode needed is RGB. And exact dimensions vary depending on the billboard location, and our team will gladly provide the correct specifications for your campaign. If needed, we can also review your artwork before it goes live to ensure the best possible quality.

What information should I include on my billboard? The most effective billboards communicate one clear message using minimal text, strong visuals, and easy-to-read typography. We recommend highlighting your primary message, logo, and a simple call to action when appropriate. Avoid overcrowding your billboard with too much information. Drivers only have a few seconds to see your advertisement, so simplicity often delivers the best results.

Can I use weather-triggered or countdown advertising? Yes. Robinson Outdoor offers dynamic digital billboard features including weather-triggered messaging, countdown timers, live temperature displays, sports scores, and other real-time content. These features help create timely, engaging advertising that captures attention and encourages viewers to take action.

Results

How many people will see my billboard? The number of impressions depends on the billboard’s location and daily traffic counts. Robinson Outdoor’s digital billboard network reaches more than 8.3 million travelers every week across seven states, helping businesses connect with large audiences through highly visible outdoor advertising.

Can billboard advertising increase brand awareness? Yes. Billboard advertising is one of the most effective ways to build brand awareness because it delivers repeated exposure to thousands of potential customers every day. Consistent visibility helps keep your business top of mind, making customers more likely to remember your brand when they’re ready to make a purchase.

How do I know if my billboard campaign is working? Success can be measured in several ways, including increased website traffic, phone calls, online searches, social media engagement, foot traffic, and sales inquiries. Many businesses also use unique landing pages, promotional codes, or ask new customers how they heard about them to help measure campaign effectiveness. Billboard advertising works especially well as part of an integrated marketing strategy that includes digital advertising and social media.

Can I combine billboard advertising with Facebook or Google Ads? Absolutely. Billboard advertising and digital marketing work exceptionally well together. Billboards build awareness and familiarity, while Facebook and Google Ads reinforce your message online when customers search for your business. Many advertisers find that combining outdoor advertising with digital marketing creates stronger brand recognition and improves overall campaign performance.

Related Resources:

• Why Simple Billboard Creatives Win
• How Real Time Data Boosts Digital Billboards
• The Psychology of Digital Billboard Advertising
• The Future of Digital Billboards
• How to Target Your Ideal Audience with Digital Billboards
• Maximizing ROI with Effective Digital Billboard Design
• 5 Key Benefits of Digital Billboards for Advertising Campaigns
• Billboards + Digital Advertising