Hello from the Design Team! To those new to digital design the words Vector and Raster do not mean much but when we are designing, they mean everything. With all of the file options out there it can be a little confusing figuring out what is needed to make your billboard the best it can be. Let us quickly explain the difference between Raster & Vector art.
Vector art is made up of lines and shapes. These images can be sized repeatedly without losing quality which makes it the preferred file type for logos. The edges will always be clean and give us the flexibility to make the logo as big or small as needed, it also makes it easy to change the color of your logo.
If you are surfing the web you are looking at raster images. These images are made up of pixels. Pixels are tiny squares expressed in points per inch, also called dots per inch. A photo is a good example of this image type. If you download an image and start enlarging it, it will start to look fuzzy. Raster images cannot be enlarged without losing some information, resulting in fuzzy images. Compare it to trying on a shirt that is a few sizes too small, it will most likely be stretched and not look like it did before you tried it on. When sending images, they are best at 300 dpi if possible but should not go below 150 dpi.
For more information on our file specifications and details, visit our Specs and Templates page.