About Us
Our History
In 1989, our founder and CEO Ed Robinson started his first billboard company, Robinson Displays. After over 15 years of success, he sold his business to Lamar Advertising and focused his efforts elsewhere. In 2019, Robinson saw an opportunity in the digital billboard industry to help small- to medium-sized businesses utilize their ad dollars in the most effective and efficient way. In the last three years, the company has grown exponentially by over 500% in revenue and 1,300% in employee count.
Who We Are
At Robinson Outdoor, our employees are our biggest assets. Our marketing and advertising professionals have been hand-picked to bring their individual skills and strengths together to form a championship-caliber team and to best serve our customers.
We are marketers, designers and customer service connoisseurs. We bring skills to the table you won’t find anywhere else in the industry, especially in the Midwest.
Our Team
Ed Robinson, CEO
This is Ed's second run with outdoor advertising. He previously owned Robinson Displays, until it was sold to Lamar Advertising in 1998. Marketing has always been a passion of his, and he is having a blast building his second billboard empire.
Wes Bell, General Manager
Wes oversees the continued growth of Robinson Outdoor's digital billboard network. With his high energy, relentless follow-up skills, commitment to customer service, and a keen eye for identifying trends that move the digital billboard industry forward, he earned his spot as General Manager.
Terri Green, Chief Financial Officer
Terri is our accounting extraordinaire! She provides leadership to Robinson Outdoor's accounting and administration teams and works to ensure the company's financial planning, reporting, and analytics to support long-term strategic objectives.
Brian Holligan, Sales Manager
Brian brings energy to the Robinson Outdoor team as an Account Executive. With 32 years of retail experience as a General Manager for two major corporations, he knows how important marketing and advertising are to the success of a business. He is passionate about people and excited about this new journey to help companies grow.
Aaron Unterreiner, Account Executive
Aaron brings energy and excitement every day to his clients as an Account Executive. He comes from a background in supply chain sales and has over 10 years of sales experience. He loves working closely with his clients, whether to brainstorm creative ideas or check in to make sure they have the best possible experience with Robinson Outdoor.
Deanna Kelsall, Account Executive
Deanna brings loads of sales experience from her time at her local TV station. Her outgoing and outspoken personality makes her a valuable asset at Robinson Outdoor. She is passionate about helping small- to medium-sized businesses grow their business and get noticed in their communities.
Amanda Winkler, Director of Marketing & Design
Amanda is our senior designer and director of marketing. She works with the design team to develop digital billboards. With nearly 20 years of design experience, she is an expert at helping clients build creative solutions that enhance their objectives and brand. She received her Bachelor of Science in marketing, graphic design, and technical graphics from Southeast Missouri State University.
Abby Buchheit, Graphic Designer
Abby is one of our designers who also graduated from Southeast Missouri State University with a degree in Marketing Management. Her education has helped her learn the importance of gathering information about our customers companies, so we can deliver creative solutions and drive results through graphic design.
Stefani Mayfield, Graphic Designer
Stefani is a creative thinker and problem-solver with over 11 years of professional design experience. Stefani is an Adobe Creative Suite expert and determined to help our customers reach their goals through designing visually compelling billboard designs that move our customer's audience to action.
Nikki Kipila, Account & Campaign Coordinator
Nikki is our Swiss army knife. She helps Robinson Outdoor in many ways as our scheduling expert and customer service specialist. Her positive attitude is infectious, and she enjoys building relationships with our customers to help grow their business.
Robin Wachter, Administrative Assistant & Human Resources
Robin is a master multi-tasker with excellent communication skills and an upbeat attitude. She provides support daily to managers, account executives, and the design team by handling a variety of tasks and ensuring all interactions between Robinson Outdoor and our customers are positive and productive. She also assists with billing, property purchases, and lease agreements.
Danny Marler, Project Manager
Danny is our Project Manager. He is a vital member of the team as he conducts market research and oversees site management and installation of new Robinson Outdoor locations. Robinson Outdoor is one of the fastest growing digital billboard networks serving Missouri & Kentucky so Danny stays very busy managing all of our locations.
Brent Dewilde, Property Manager
With a passion for building relationships and 20 years of sales experience, Brent values customer service above all else. Brent plays an important role in our company's strategic planning for growth. He enjoys out-of-home advertising, which is an ever-changing industry and the cutting-edge technology of digital billboards.
What We Do
When you choose a partnership with Robinson Outdoor, you’ll get more than just a billboard advertisement. You get years of experience in sales, marketing and design that will create a customized plan for your business, no matter how large or small. From start to finish, you’ll get first-class customer service and design concepts that are coveted from miles around. And it doesn’t stop there. We’ll take those customers at the top of your funnel to the bottom, leading them to whatever conversion you seek.
We live in a digital age. The world we live in is constantly evolving and becoming more digitized, online, on mobile and in person. At Robinson Outdoor, we’re changing too. Constantly. From traditional billboards, to digital billboards, to website analytics, to social media tracking, to in-store traffic and more. We are constantly evolving with the technology around us.
When people partner with us, they know they’re getting top-of-the-line service, whether they’re in a rural area or a metropolis. We can help you get the customers you need, not just the customers you think you want. We will take the time to get to know you, your business and your business goals and take those learnings to create the personalized outdoor and digital marketing plan you need to convert those customers.
Our goal is to get your business where you want it. Whether that’s one-time advertising or recurring messaging, choose Robinson Outdoor for an unmatched experience with out-of-home and digital advertising.
We don’t believe in barriers. In fact, we break through them. And every time, it’s with YOU in mind. We’ve got your back, rural America.
