At A Glance
Did you know, according to a Nielsen study, over 75% of travelers noticed a digital billboard? And of those travelers, the messages that are noticed more than 82% of the time are advertising.
Basically, what we’re telling you is, digital billboard advertising WORKS. Relevant messaging, catchy graphics and optimal lighting allow consumers to not only see your advertisement, but REMEMBER it.
Digital billboards are a great way to reach your current and potential customers. And we’re here to help you keep and gain those customers. Our designers are experienced in creating advertisements that grab attention and resonate with your customers. Our network allows us to bounce your message to other relevant locations, not just the one you’re in. We believe out-of-home advertising is the window and your digital presence is the door. So we’ll make your billboard advertisement a direct reflection of your business to encourage brand trust and recognition.
Let our knowledgeable and experienced team lead your business in the right direction.
Optimal Ad Scheduling
The great thing about digital billboard advertising is the ability to run multiple ads at a time and switch them out often. Running the correct number of ads at one time is very important and it all depends on how large of a slot you purchased. For full slots, we recommend running 3-4 different ads at once. If you have anything less than a full slot, running 2-3 different ads at once is a great rule of thumb. In order to prevent your advertising from becoming static, you should update your ads every 4-6 weeks.
We partner with one of the most reputable and renowned billboard structure manufacturers and technology companies in the nation. Formetco, located in Georgia, is the “largest outdoor advertising manufacturer and supplier in the US.” Their digital signs have allowed us to give our customers the best product available. Their “LED digital billboard is brighter, lasts longer, and is the lowest cost to operate.” Because of the lower cost to operate, we are able to offer YOU lower rates on advertising slots.
We both believe that quality far outweighs quantity. So much so that all our billboards come with the Formetco 10-year brightness and 10-year parts warranties. Sometimes, less in more and these energy-efficient boards produce more light with less power, all while providing you with the “highest-quality LED in the industry.”
Do you have a prime piece of property ideal for a digital billboard? We’d love to talk! Contact us today for more information on becoming a Robinson Outdoor partner.