This year, Robinson Outdoor added a valuable piece of marketing to their repertoire of advertising outlets – digital advertising through Google and Facebook.
According to Yahoo, 65% of digital billboard viewers engaged in other actions after seeing an ad, including searching for the advertiser online, visiting its website, store or restaurant, or visiting or posting to social media. Google and Facebook are king when it comes to online advertising, and that’s why Robinson Outdoor chose to include this in our offering of advertising ability. Think about it. What’s the first thing you do when you see a billboard ad for something you’re interested in? You likely Google it, right?! So we make sure that when someone sees your digital billboard ad and types your name into a search bar, they find the exact information they’re looking for, whether it be directions to your location, your phone number to call you or visit your website to learn more about your business.
Those actions drive interest and further a customer along in the overall customer journey. And here at Robinson Outdoor, our priority is providing your business with true VALUE.
Contact us today to see how advertising on Google and Facebook can help YOUR business!