Specs and Templates

File Specifications

Digital billboard artwork is included in every contract and our designers are here to help! However, if you would like to submit your own artwork, here are some design specifications we must adhere to.

Depending on which market you are advertising to, the digital billboard sizes will vary. For the following digital billboard sizes, please use the respective specifications:

10 x 10

• Pixel Matrix: 312 x 312
• Color Mode: RGB
• Resolution: 100 dpi
• Supported File Types: JPG, PNG or PDF

10 x 20 / 12 x 24 / 14 x 28

• Pixel Matrix: 648 x 312
• Color Mode: RGB
• Resolution: 100 dpi
• Supported File Types: JPG, PNG or PDF

14 x 48

• Pixel Matrix: 920 x 260
• Color Mode: RGB
• Resolution: 100 dpi
• Supported File Types: JPG, PNG or PDF

12 x 21 (Vertical Billboard)

• Pixel Matrix: 264 x 260
• Color Mode: RGB
• Resolution: 100 dpi
• Supported File Types: JPG, PNG or PDF

Best Practices

When driving past a billboard, viewers often only have a few seconds to read and process the information in an ad.

Here are some things to keep in mind.

Less Than 10 Words (Including the Business Name/Logo)

Most travelers only have a maximum of nine seconds to view your ad. To ensure your message is read and understood, we suggest keeping your ad to 10 words or less.

One Main Idea Per Advertisement

Because you only have your audience’s attention for a short time, include the main idea on your ad. Only include the most pertinent information on your ad. Think who, what, when, and/or where for quick and easy reference.

High-Contrast Colors

Avoid white backgrounds or you’ll wash out the rest of your ad. Bold, bright, contrasting colors are best for digital billboards. They’ll make your imagery more vibrant and your audience will be more drawn to it.

High-Quality Photos

Make the highlight of your photo large even if the item is small. Avoid using scenery or landscape photos.

No More Than 3 Fonts

Bold, sans serif fonts are easier for people to read from farther distances. Thin or serif fonts make the text difficult to read.

Big Logo

Make sure it’s clear who the advertisement is for. You want the recognition, right?! Make your company the primary focus.

One Image Per Sign

Including more than one image on a sign gets overwhelming. Choose one image and center your ad around it.