The Future of Digital Billboards: Trends and Innovations to Watch

Digital billboards have come a long way since their introduction, and the future looks bright for this dynamic and versatile advertising medium. With new technologies and innovations constantly emerging, the potential for digital billboards is only getting greater. In this blog post, we’ll explore some of the trends and innovations that are shaping the future […]

How to Target Your Ideal Audience with Digital Billboards

Digital billboards offer a powerful tool for businesses looking to reach their ideal audience with precision and efficiency. By using advanced targeting capabilities, businesses can ensure that their message reaches the right people at the right time. In this blog post, we’ll discuss three ways you can target your ideal audience with digital billboards. In […]

Maximizing ROI with Effective Digital Billboard Design

Digital billboards are a powerful tool for businesses looking to increase their brand visibility and reach. However, designing an effective digital billboard that captures the attention of passersby and drives engagement can be challenging. In this blog post, we’ll discuss how to maximize your ROI with effective digital billboard design. In conclusion, designing an effective […]

5 Key Benefits of Digital Billboards for Advertising Campaigns

Digital billboards have revolutionized the way businesses advertise their products and services. With advanced technology and dynamic content, digital billboards have become a go-to choice for advertisers looking to maximize their reach and effectiveness. In this blog post, we’ll discuss five key benefits of digital billboards for advertising campaigns. In conclusion, digital billboards offer a […]

Veterans Day

On Veterans Day, our country and our company salutes those who have served and sacrificed for America’s freedom by creating personalized billboards to honor the brave veterans in our communities. This year, we wanted to acknowledge our country’s veterans on Veterans Day. We accepted nominations and have posted local veterans on a few of our […]

More Eyes This Holiday Season

New studies from The Harris Poll and Out of Home Advertising Association of America (OAAA) show that 59% of adults plan to travel during this year’s holiday season, 64% of which will do so by car. Make sure to get your message on the biggest screen just in time for holiday travel! The surveyors also […]

Billboards + Digital Advertising

This year, Robinson Outdoor added a valuable piece of marketing to their repertoire of advertising outlets – digital advertising through Google and Facebook. According to Yahoo, 65% of digital billboard viewers engaged in other actions after seeing an ad, including searching for the advertiser online, visiting its website, store or restaurant, or visiting or posting […]

Billboards for Rent

Digital Out-Of-Home Advertising Did you know that according to Yahoo, 90% of buyers agree that digital out of home (DOOH) is the right place to invest due to consumer device fatigue? AND 65% of viewers engaged in other actions after seeing a digital billboard ad, including: searching for the advertiser online, visiting its website, store […]

New Website

New Website. New Style.

In other big news, Robinson Outdoor has a brand-new website! Check us out! We’ve added new features like a searchable map, town-specific information and drone footage of our locations. These features allow our customers more online flexibility and provides plenty of educational resources.

Is Your Logo a No-Go?

Logo No Go

Hello from the Design Team! In our last newsletter we discussed the difference between Vector and Raster art and why Vector is our preferred file type as designers. In the digital billboard world, Vector logos in particular are extremely important to help your billboard ad look its best. In fact, we always discuss Vector logos […]