In a world where attention is currency, your advertising has just seconds to make an impact. That’s where Real Time Data (RTD) comes in—a powerful tool that transforms traditional billboard messaging into dynamic, timely, and hyper-relevant content. At Robinson Outdoor, we’re proud to offer RTD features that keep your ads as current as the moment.
Here’s how Real Time Data can elevate your digital billboard campaign:
Time & Temperature: Catch eyes with always-accurate updates. Including the current time and temperature makes your billboard not just an ad—but a useful, glance-worthy stop for passing drivers and pedestrians.
Weather-Triggered Ads: Only want your ad to run when it’s sunny, raining, or below freezing? RTD makes that possible. Our system automatically updates content based on live weather conditions, ensuring your message is always appropriate and impactful.
Live Sports Scores & Opponent Matchups: Keep fans in the know with real-time sports scores and upcoming matchups. Whether it’s game day hype or next week’s rival showdown, sports-related RTD features create excitement and emotional connection with local audiences.
Countdown Clocks: Build buzz for your next big event. Countdown timers update daily (or even by the second), helping you ramp up anticipation for grand openings, product launches, holidays, or sales events.
Time-Specific Messaging: Tailor your message to the time of day. Morning coffee deals? Late-night happy hour? RTD lets you run different ads at different times—reaching your ideal customer when they’re most receptive.
Automated Daily, Weekly, or Monthly Spotlights: Feature rotating content effortlessly. Whether you’re celebrating a “New Employee of the Week,” sharing daily specials, or highlighting community events, our RTD-enabled billboards can automatically update with new content from a spreadsheet.
Why It Works: Real Time Data keeps your advertising fresh, relevant, and engaging. Instead of static messages that quickly become stale, you can connect with your audience in ways that feel timely and personal. It’s advertising that adapts to the world around it just like your customers do.
Ready to make your digital billboard campaigns smarter, sharper, and more effective? Let’s talk about how Real Time Data can help you drive real-time results.
