About Us
Our History
In 1989, our founder and CEO Ed Robinson started his first billboard company, Robinson Displays. After over 15 years of success, he sold his business to Lamar Advertising and focused his efforts elsewhere. In 2019, Robinson saw an opportunity in the digital billboard industry to help small- to medium-sized businesses utilize their ad dollars in the most effective and efficient way. In the last three years, the company has grown exponentially by over 500% in revenue and 1,300% in employee count.
Who We Are
At Robinson Outdoor, our employees are our biggest assets. Our marketing and advertising professionals have been hand-picked to bring their individual skills and strengths together to form a championship-caliber team and to best serve our customers.
We are marketers, designers and customer service connoisseurs. We bring skills to the table you won’t find anywhere else in the industry, especially in the Midwest.
Our Team
Ed Robinson, CEO
This is Ed's second run with outdoor advertising. He previously owned Robinson Displays, until it was sold to Lamar Advertising in 1998. Marketing has always been a passion of his, and he is having a blast building his second billboard empire.
Wes Bell, General Manager
Wes oversees the continued growth of Robinson Outdoor's digital billboard network. With his high energy, relentless follow-up skills, commitment to customer service, and a keen eye for identifying trends that move the digital billboard industry forward, he earned his spot as General Manager.
Brian Holligan, In-House Sales Manager
With 32 years of retail experience as a General Manager for two major corporations, Brian knows how important marketing and advertising are to the success of a business. He is passionate about people and excited about this new journey to help companies grow.
Amanda Winkler, Marketing Director
Amanda, our Marketing Director, brings over 20 years of expertise in graphic design and marketing. Her passion lies in collaborating with our talented team to create advertising that makes a real impact in rural communities. Amanda’s love for marketing fuels her drive to connect businesses with audiences in creative and meaningful ways.
Kate Broeckling, Lead Conversion Specialist
Kate handles all incoming leads at Robinson Outdoor and brings years of sales and marketing expertise. She’s deeply committed to delivering exceptional customer service throughout the entire process, leaving a positive and memorable experience for each and every customer.
Brent DeWilde, Real Estate & Lease Acquisition Specialist
With a passion for building relationships and 20 years of sales experience, Brent plays an important role in our company's strategic planning for growth by conducting market research seeking out and securing prime land deals in the most desirable locations.
Matt Killian, Territory Manager & IT
Matt thrives in roles that allow him to connect with people and make a meaningful impact which is why he is great in sales and IT. One of the things he loves most is being part of a team that feels like family. Matt feels that helping businesses grow and achieve their goals is a rewarding part of what he does every day.
Niki Kueker, Sales Support Specialist
Building strong relationships and exceeding expectations is her motto. For years, she has thrived in various customer-facing roles – banking, mortgages, title companies, you name it! Even sold some mean Cutco back in the day. This diverse background equips her to understand your unique needs and provide top-notch support .
Danny Marler, Real Estate & Lease Acquisition Specialist
Danny plays an important role in our company's strategic planning for growth by conducting market research seeking out and securing prime land deals in the most desirable locations.
Michelle Meyer, Real Estate Title & Permits Manager
Michelle brings years of customer service experience, excelling in organization, coordination, and communication. With a key role on the real estate team, she keeps projects on track and thrives on teamwork and her ever growing to-do list for the team!
Delbert Riehn, Blackstump Hunting & Fishing Manager
Delbert manages Blackstump Ranch, where he guides customers on unforgettable fishing and hunting adventures, sharing his passion for the outdoors and delivering exceptional experiences.
Keith Tarrillion, Territory Manager
Keith brings 11 years of experience in sales and service and 22 years in law enforcement, Keith brings a disciplined, results-driven approach to serving our customers. His background fosters trust, accountability, and commitment to delivering results.
Robin Wachter, Administrative Assistant & Human Resources
With over 20 years at Robinson, Robin is a skilled multitasker known for her strong communication and positive attitude. She plays a key role in keeping daily operations on track and supporting both the team and HR functions with efficiency and professionalism.
Chad Wheeler, Accountant
As witty as they come and just as sharp with numbers, Chad brings a rare blend of humor and financial savvy to the team. Whether he’s crunching data or cracking a joke, he keeps things both efficient and entertaining.
Quent Robinson, Owner
After working side by side with his father, Ed, for years in the stone industry, Quent has now transitioned to Robinson Outdoor to carry on the family legacy in a new way. Quent is excited to bring his work ethic, experience, and fresh perspective to the team by contributing to the continued growth and success of Robinson Outdoor.
Terri Green, Chief Financial Officer
Terri is our accounting extraordinaire! She provides leadership to Robinson Outdoor's accounting and administration teams and works to ensure the company's financial planning, reporting, and analytics to support long-term strategic objectives.
Jason Reisenbichler, Project Manager
Jason has 30 years of mechanical/automotive and sales experience. He thrives on being part of building something from the ground up and enjoys the diverse locations his work takes him to. What he loves most about Robinson Outdoor is it's culture and that hard work is recognized and rewarded, making it a fulfilling place to grow and contribute.
Brianna Amschler, Graphic Designer
Brianna is a Southeast Missouri State University graduate with a degree in Advertising. She has collaborated with both national brands and small businesses alike, bringing creativity and expertise to every project. Driven by a desire to help others, Brianna puts her creativity to work to support and grow her clients’ businesses.
Abby Buchheit, Graphic Designer & Digital Advertising Specialist
Abby is a designer and digital advertising specialist with a Marketing Management degree from Southeast Missouri State. Her college and industry experience help her focus on understanding each client’s business to deliver creative, results-driven solutions both on the billboards and on-line.
Lisa Kaempfe, AP/AR Administrator
Lisa is a dedicated and detail-oriented professional with a passion for working closely with customers, ensuring they stay informed about their invoicing and account status. She excels at maintaining smooth financial operations while fostering positive client relationships. Lisa’s proactive approach and commitment to accuracy make her an important asset to our team.
Nikki Kipila, Customer Retention & Lead Generation Specialist
Nikki is our Customer Retention & Lead Generation Specialist. Her positive attitude and commitment to customer service make her a key asset to our team, and she thrives on building strong customer relationships to help grow their business.
Taylor Laurentius, Graphic Designer
Taylor, a Southeast Missouri State University graduate with a degree in Corporate Communications and a minor in Integrated Marketing, has years of experience in sales and graphic design. Passionate about creating eye-catching designs, she helps businesses grow, leave lasting impressions, and turn ideas into impactful advertising.
Stefani Mayfield, Graphic Designer
Stefani is a creative thinker and problem-solver with over 14 years of professional design experience. Stefani is an Adobe Creative Suite expert and determined to help our customers reach their goals by designing visually compelling billboard designs that move our customer's audience to action.
Mike Reitz, Territory Manager
Mike is a seasoned sales professional with a proven track record of driving growth, building strong customer relationships, and delivering results. His strategic insight and personable approach and commitment to helping our customers succeed make him an invaluable asset to any team.
Drake Robinson, Billboard Installer
All throughout my life it has always been a goal of mine to play a part in the family business. Robinson Outdoor created an opportunity for me to climb to new heights and be a part of something much bigger than myself. As a third-generation member of the family I am very eager to gain knowledge and understanding of the industry!
Aaron Unterreiner, Territory Manager
Aaron brings energy and excitement every day to his clients as an Account Executive. He comes from a background in supply chain sales and has over 10 years of sales experience. He loves working closely with his clients, whether to brainstorm creative ideas or check in to make sure they have the best possible experience with Robinson Outdoor.
Kaleb Weibrecht, Territory Manager
Kaleb brings a decade of experience from owning and operating his own landscaping business. At Robinson Outdoor, he enjoys connecting with the incredible team and embracing daily opportunities to learn and grow.
What We Do
When you choose a partnership with Robinson Outdoor, you’ll get more than just a billboard advertisement. You get years of experience in sales, marketing and design that will create a customized plan for your business, no matter how large or small. From start to finish, you’ll get first-class customer service and design concepts that are coveted from miles around. And it doesn’t stop there. We’ll take those customers at the top of your funnel to the bottom, leading them to whatever conversion you seek.
We live in a digital age. The world we live in is constantly evolving and becoming more digitized, online, on mobile and in person. At Robinson Outdoor, we’re changing too. Constantly. From traditional billboards, to digital billboards, to website analytics, to social media tracking, to in-store traffic and more. We are constantly evolving with the technology around us.
When people partner with us, they know they’re getting top-of-the-line service, whether they’re in a rural area or a metropolis. We can help you get the customers you need, not just the customers you think you want. We will take the time to get to know you, your business and your business goals and take those learnings to create the personalized outdoor and digital marketing plan you need to convert those customers.
Our goal is to get your business where you want it. Whether that’s one-time advertising or recurring messaging, choose Robinson Outdoor for an unmatched experience with out-of-home and digital advertising.
We don’t believe in barriers. In fact, we break through them. And every time, it’s with YOU in mind. We’ve got your back, rural America.
